The country wide changing demographics Essay Example for Free

The country wide changing demographics EssaySince the move decade the trend of ageing in the UK creation is increase, making it important for the researchers and insurance makers to investigate and serve to the consequences and demands of the trends. National Statistics says that the UK population has grown by 7 per cent in the past 30 years, increasing from 55. 9 million mess in 1971 to 59. 8 million in mid-2004. (Noorwood, 2005) But growth is non even across only age groups the proportion of those under 16 has fallen from 25 to 19 per cent the proportion of people aged 65 and up has risen from 13 to 16 per cent. And elder people are older of that aged 65-plus, the proportion living to 85 and over has risen from 7 per cent in 1971 to 12 per cent in 2004. (Noorwood, 2005) As stated by Warnes et al. (2002) the older population is likely to peak at around 16 million in 2040 nationally and then go about a slow decline. Objectives The companys broad objectives are To increase customers by a policy of communication, public relations, and collaboration To make use of the new technologies which will help the company to promote itself all over United Kingdom.To blend the new concepts of modernisation and design according to need To ensure permanency through i) Premises, implying continuity ii) Consistent, steady revenue, guaranteeing development and progress. In order to analyse the strategic situation introductory of all SWOT analysis have been under taken, which are presented as under SWOT synopsis the Bobs cycle STRENGTHS Average Collection The collection of the products is more than average for a bitty aim company.Presence awareness despite the lack of proper marketing Marketing Department. Enthusiastic provide Good relations with media Web based presence WEAKNESSES Over-reliance on state and local authority programs. absence seizure of discount schemes. Lack of marketing department marketing efforts No relevant researches regarding Companys ba ttle Lack of proper space and exposure. Lack of facilities for people with special needs. Absence of on line shop. OPPORTUNITIES.major(ip) national trend of promotion and introduction of cultural activities related to conservation and heritage issues More people moving into area Computer technology for promotion purposes Renovation of existing shop. THREATS Current economic climate. disclose and leisure city centre expanding Results to be achieved in future can be less than project After performing the SWOT analysis the following objectives are found important to be considered urgently. In order to formulate the goals it is important to align them according to their importance.Marketing Research The company should try its level best to get the primary and secondary data regarding its audiences demand and taste regarding their needs and leisure activities. Because onwards formulating a marketing plan the opinion of the customers is important to know. The products available at Bobs Bicycle are unique and the company has the cutting edge of product differentiation over their competitors. But this reinforcement can only be used effectively through effective marketing campaign (Kotler, 2000). admit Market Segments The potential segments, which needed to be addressed, are.